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(AsiaGameHub) – Kalshi’s expansion into both traditional and digital media continues, as the company has signed another high-profile partnership with FOX News. This deal follows the same path as previous agreements with outlets like CNN and CNBC. Most recently, the Associated Press also joined forces with Kalshi.
Kalshi Partners with FOX to Expand Reach Among Domestic Audiences
As part of the partnership, the two parties have highlighted the opportunity to enhance journalism overall by providing Kalshi’s unique in-house data algorithms to identify emerging news trends, empowering professional journalists to tell stories as they unfold.
The data will be featured as an overlay on some of the media’s most popular cable channels. Data streams will be integrated into both linear and digital content, and Kalshi will collaborate with FOX’s data and production teams to ensure real-time access to data through seamless visualization.
The companies did not disclose the financial terms of the deal; however, per an official statement, the data will cover a diverse range of topics including politics, economics, weather, and cultural storylines.
“Currently the top network in all of cable, FOX News Channel has been the most-watched television news channel for 24 consecutive years, while FOX Business Network is the leading cable business channel,” Kalshi stated in the same press release, commenting on the new opportunity and noting that FOX News Media reaches 200 million people monthly.
Building on Similar Past Partnerships
While Kalshi is partnering with a network openly supportive of Republicans and former President Donald Trump, the company has secured partnerships across the political divide—teaming up with more left-leaning media networks and attracting high-profile professionals who previously worked with opposing political groups.
At the same time, Kalshi has faced multiple lawsuits across the U.S., securing a key victory in New Jersey where federal judges voted 2-1 in favor of the platform against the state’s gaming regulator.
In Nevada, however, a judge ruled in favor of local regulators who seek to preempt federal regulation—something Kalshi claims to operate under.
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