Ontario Launches New Safer Gambling Campaign Targeted at Young Men

(AsiaGameHub) –   The government of Ontario and the **Responsible Gambling Council** (RGC) have collaborated on a new initiative for safer gaming, aiming to increase awareness of the heightened risk of problem gambling faced by younger men. This campaign, as announced, will specifically target male players within the **19-24 age bracket**, identified as a particularly susceptible demographic.

RGC Urges Players to Engage in a “Moment of Reflection”

The RGC stated that its updated strategy will feature a new public service announcement (PSA) to be broadcast across numerous **Canadian TV** channels. Additionally, this PSA will be disseminated across various social media platforms, including **Facebook** and **Instagram**. The message will also be featured on streaming services such as **Netflix**, **Spotify**, and **YouTube**.

Beyond raising awareness about potential risks, the campaign, titled “**Moment of Reflection**,” will also highlight the available safer gaming tools and educational resources for players.

Funding for the campaign was provided by the **Responsible Internet Gambling Fund** (RIGF), which allocates CAD 3 million annually to support such endeavors. The fund’s primary goal is to back initiatives that educate the public about the dangers of excessive gambling and proactively prevent harm.

**Sarah McCarthy**, CEO of the RGC, commented on the new campaign, emphasizing her team’s constant vigilance regarding the evolving online gaming landscape, which increasingly normalizes gaming among young people.

McCarthy recognized Ontario’s gaming market as a global leader in responsible gambling practices, yet underscored that responsible gambling requires ongoing commitment.

This new campaign speaks directly to young adults, giving them the practical tools and guidance they need to make safer, informed choices. Thanks to funding from the RIGF, we can reach them where they are and make a real difference.

Sarah McCarthy

Previous Campaign Engaged Nearly 51 Million Individuals

Alongside the launch of the new campaign, the RGC released its **2026 RIGF Impact Report**, detailing its progress in educating younger players about the hazards of excessive gambling.

The RGC disclosed that a prior campaign, known as “**The Randoms**,” had reached 50.8 million individuals. The commission asserted that this achievement, combined with CAD 100 million in broadcaster investment, demonstrates the wider industry’s dedication to promoting safer gambling.

The RGC expressed gratitude for the government’s continuous support through the Responsible Internet Gambling Fund, which facilitates these initiatives.

Regarding the fund, the RGC now intends to utilize it to counter operators’ advertisements with its own messaging.

Meanwhile, Alberta is preparing to introduce its own iGaming market, with aspirations of emulating Ontario’s achievements.