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(AsiaGameHub) – PrizePicks, a prominent daily fantasy sports (DFS) operator in North America, has announced a significant partnership with the National Basketball Association (NBA). This agreement establishes the DFS provider as the Official Daily Fantasy Sports Partner of the league, aiming to foster deeper fan engagement for both organizations.
NBA & PrizePicks Join Forces
Through this collaboration with the renowned basketball league, PrizePicks will incorporate NBA intellectual property into its DFS and free-to-play offerings. Furthermore, the agreement grants PrizePicks the right to utilize the NBA partnership for promotional activities.
Under the terms of the deal, PrizePicks is authorized to feature NBA league, team, and event branding across its digital platforms. Additionally, the company may utilize imagery of NBA players in its marketing materials, promotions, and content. This integration provides PrizePicks with fresh avenues for fan engagement, enabling the development of creative, NBA-centric experiences.
The partnership is set to significantly boost the platform’s profile, as it allows for the launch of NBA-themed promotional campaigns and collaborative marketing efforts across the league’s various digital and media channels.
The agreement was brokered by the Brand Consulting and Sports and Brand Insights divisions of KLUTCH Sports Group.
An Important Milestone for PrizePicks
Mike Ybarra, CEO of PrizePicks, expressed enthusiasm regarding the NBA partnership, describing it as a “significant milestone” for the company. Ybarra highlighted that the collaboration allows the DFS firm to expand in tandem with one of the world’s most iconic sports leagues, noting that the deal underscores PrizePicks’ deep passion for basketball.
Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game.
Mike Ybarra, CEO, PrizePicks
Eric Rimsky, the NBA’s head of domestic fantasy, shared this positive sentiment, commending PrizePicks as an “established leader in DFS” driven by innovation and a strong connection with its user base. Rimsky added that the league is eager to partner with PrizePicks to deliver premier fantasy experiences.
We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game.
Eric Rimsky, head of domestic fantasy, NBA
PrizePicks reaffirmed its dedication to upholding the highest standards of integrity, compliance, and responsible gaming throughout the duration of this partnership.
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